A long time supplier of Uniforms broadens its Market.
Based in Thomastown (Victoria) with a manufacturing facility in Bendigo, ADA began as a government owned business in 1912 responsible for the manufacture of uniforms to Australia’s fighting forces. Over the years the company has evolved and is now a subsidiary of the Canadian based Logistik Unicorp.
ADA employs 250 people, and is the nation’s biggest manufacturer of customised Military garments and protective equipment. In addition to the Defence sector the company designs and manufactures high quality products for Industries such as Emergency Services, Healthcare, Utilities, Logistics and Corporate.
Matt Graham ADA’s Chief Executive Officer feels strongly about the need to retain its capacity to Design and Manufacture locally – “ADA has a strong commitment to the long term sustainability of local expertise, and the key is placing a strong emphasis on Innovation and incorporating new technologies into our business”
In terms of R & D, combat wear remains at the apex of design re using new materials and technology to enhance protection, durability and comfort. These advances are now flowing down into the uniforms that ADA is developing for its clients in other Industries.
ADA’s locally designed and manufactured Backpack Frame that can be adjusted to the needs of the individual, has recently won a major Defence Industry award. In September ADA were awarded the Land Defence Australia – 2016 National Industry Innovation for the ONE299 Adjustable Backpack Frame.
The adjustable frame was designed in response to the ever changing profile of Military Personnel which now includes a larger contingent of female service personnel as well as a broader size demographic in general. Soldiers are carrying increasingly heavier loads on their backs during training and operational exercises.
Mr. Graham said the Frame was attracting serious interest worldwide including Defence Forces in the US and United Arab Emirates, as well as wider use in recreational markets.
“The pack frame was designed to be both sturdy and adjustable, ensuring that every soldier is able to move freely. “The pack fits each individual wearer, no matter their size,”
ADA has also developed a Covert Body Armour System, which has lightweight Armour concealed in a T-Shirt that can be worn as an under garment. This item will be used in the Law Enforcement, Defence and Security industries. The company has just delivered a major order to the Presidential Guard in the United Arab Emirates, and the system was recently displayed by ADA at the “SHOT Show” in Las Vegas in January. The SHOT Show is the world’s largest tradeshow for professionals in law enforcement.
In December ADA announced that it had acquired Australia’s leading tactical equipment supplier, LEGEAR. LEGEAR was formed in 1999, and has grown into the leading supplier of Law Enforcement, Military, Public Safety and Outdoor products throughout Australia and New Zealand.
Mr. Graham said the acquisition broadens the company’s offering giving access to new markets, and the LEGEAR distribution will enable ADA to introduce our specialised Tactical product to a broader market.
For more information https://www.ada.com.au or https://www.legear.com.au