easier in the right uniform.
easier in the right uniform.
ADA (Australian Defence Apparel) has been in business for more than 100 years. Time has indeed tested and honed us into the innovative, responsive company that we are today.
We may make uniforms, but our work is all about the individual. No two organisations want or need the same thing delivered the same way, so the integrated business solution we devise for you will be unique to your people and your organisational needs.
Our 180-strong team services industries including Healthcare, Emergency Services, Utilities, and Armed Services in Australia and internationally.
We will apply our passion, skill, experience and commitment to ensure that your organisation gets that ‘right’ uniform wardrobe.
Daniel Keighran, VC, joins ADA
ADA are pleased to announce that Victoria Cross recipient Daniel Keighran has agreed to become a Brand Ambassador for the ADA business.
While serving with the 6th Battalion, Royal Australian Regiment, Daniel Keighran became the third soldier to earn the Victoria Cross for Australia for actions in Afghanistan. It remains the only Victoria Cross awarded to a member of the Royal Australian Regiment.
Corporal Dan Keighran, VC, joined the Australian Army on 5 December 2000 and, after completing recruit and initial employment training, was posted to 6th Battalion, Royal Australian Regiment (6 RAR).
While serving with 6 RAR, Corporal Keighran was deployed to Rifle Company Butterworth, Malaysia, in 2001 and 2004; Timor-Leste (East Timor) in 2003–04; Iraq in 2006; and Afghanistan in 2007 and 2010.
On 24 August 2010, during his second Afghanistan deployment, Corporal Keighran was part of an Afghan and Australian fighting patrol engaged by a numerically superior and coordinated enemy force near the village of Derapet, Uruzgan province, Afghanistan. For his actions on this day, Corporal Keighran was subsequently awarded the Victoria Cross for Australia. Corporal Keighran’s citation read:
“For the most conspicuous acts of gallantry and extreme devotion to duty in action in circumstances of great peril at Derapet, Uruzgan province, Afghanistan, as part of the Mentoring Task Force One on Operation SLIPPER.”
On 1 November 2012, Corporal Keighran was invested with the Victoria Cross for Australia by the Governor-General in Canberra. Today, Corporal Keighran continues to serve in the Australian Army as a reservist.
Dan will work with the ADA team in a number of different ways and provide his valuable insights for future product development.
We are delighted that Daniel has chosen to join the ADA family.
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"I understand the importance of having quality and practical equipment from my experience with the Australian Army. I think the most important part of my role as a Brand Ambassador with ADA is being able to gauge genuine feedback from ADF and emergency services personnel to provide equipment for them to operate effectively."